Yumi Arai = Yumi Arai

A soft-focus kaleidoscope of emotion, memory, and melodic mastery.

There’s something otherworldly about Yuming Brand Part 3. It doesn’t shout for attention — it glides into your ears like a memory half-remembered, full of longing and pastel colors. With this third installment in her iconic “Brand” best-of series, Yumi Matsutoya (Yuming) curates more than just hits — she presents a self-portrait in soft light, drawn from her most introspective, sophisticated pop gems.